for shopping — friday.xyz
Welcome to FRIDAY
Personal Intelligence.
Built by you.
FRIDAY learns your taste and helps you shop — across every store on the open web. No ads. No noise. Yours.
The problem
Shopping was built for stores, not people.
Generic results. Promoted noise. A search that forgets you the moment you close the tab.
£118 · in your range01 · Meet FRIDAY
Ask like you'd ask a friend.
“Minimal white trainers under £120.” FRIDAY answers with a curated shortlist — and tells you why each pick fits you. The shortlist, not the scroll.
Why this fits — in your preferred minimal aesthetic, from a maker you already trust, at the comfortable end of your range.
02 · TasteGraph™
A taste model that's yours.
Every purchase, every skip, remembered. One private brain — across every store you shop.
Style DNA
Minimal · Refined · Quietly bold
Brand affinities
The labels you actually reach for
Price comfort
What premium means to you
Your sizes
Remembered across every store
03 · The extension
Quietly works while you browse.
Add it once. FRIDAY builds your taste on your device as you shop the places you already love — Amazon, Shopify stores, everywhere else. If it caught your eye, FRIDAY remembers.
Search resets every session.FRIDAY compounds every session.
Your taste shouldn't reset at every checkout.
04 · TasteStore
Your taste, worth sharing.
Turn what FRIDAY knows into a page that's unmistakably you — your archetype, your picks, your eye. Share it anywhere.
Quiet Luxury Minimalist
friday.xyz / tastestore
87%
Yours, provably
Privacy isn't a feature. It's the architecture.
Your taste lives in an encrypted vault sealed with a key only you hold. No ads, no data sale — the architecture makes the promise for us.
Be one of the first.
Two minutes to teach FRIDAY your taste. Then it shops the open web for you, on your terms.
Ride the rails of every store. Replace none.
FRIDAY plugs into the shops you already use.
